Litigation Success Securing a Key Trademark for a Strategic Client

A strategic client’s core trademark was infringed through a third party’s use of a confusingly similar name and branding, creating marketplace confusion and undermining the mark’s goodwill and commercial value. At EGAL, we pursued a fully contested litigation track to protect the client’s rights, stop the infringing conduct, and reinforce the client’s legal position through a disciplined evidentiary and advocacy strategy.

What we did:

• - Undertook a detailed legal assessment of the trademark rights, the infringing conduct, and its commercial implications.
• - Built a robust evidentiary record demonstrating confusing similarity, likelihood of consumer confusion, and market-facing harm.
• - Filed and prosecuted the claim through all required court procedures, pursuing court measures aimed at cessation and non-recurrence of the unlawful use.
• - Presented focused written and oral submissions establishing title, infringement, and resulting harm.

Outcome:

• - Obtained a favorable court judgment confirming the client’s trademark rights and ordering the infringing activity to cease.
• - Preserved the trademark’s goodwill and commercial value, and strengthened protections against future infringement.